PPC Advertising
Capture renters at the moment of intent
Google Search, Display, YouTube & Meta campaigns engineered to drive qualified traffic and tour bookings — not just clicks.
What's Included
- Google Search campaign setup & management
- Meta (Facebook + Instagram) ad campaigns
- YouTube pre-roll & discovery ads
- Audience targeting & lookalike modeling
- Conversion tracking & attribution setup
- A/B testing of ad creative & copy
- Monthly performance reporting & insights
- Competitor ad intelligence monitoring
KPIs We Track
Campaigns live within 5–7 business days. Meaningful lead volume typically within 2–4 weeks.
Properties in active lease-up phase, competitive markets, or those needing immediate lead volume.
Our PPC Advertising Process
A structured approach that gets results from day one.
Market & Keyword Research
We identify the exact search terms your target renters use and analyze competitor ad strategies.
Campaign Architecture
We build a structured campaign hierarchy with tightly themed ad groups for maximum Quality Score.
Creative Development
Compelling ad copy and creative assets designed to stop the scroll and drive clicks from qualified renters.
Launch & Optimize
Daily monitoring, bid optimization, and A/B testing to continuously improve CPL and conversion rates.