We've Been Where You Are.
That's Why We're Different.
After years running marketing for multifamily properties, we saw the same problems everywhere: agencies that didn't understand apartment marketing, bloated ILS spend with diminishing returns, and lease-up timelines that dragged on far too long. So we built the agency we wish existed.
"We know what it feels like to stare at a half-empty building and wonder if the marketing is working. We built Lease Ups so you never have to feel that way again."
— Michael Schott, Co-Founder
Why We Started Lease Ups
After years running performance marketing campaigns for Fortune 500 brands and real estate developers, Michael and Johny Schott noticed a persistent gap in the market: multifamily properties were being served by either large generalist agencies that didn't understand apartment marketing, or small boutique shops that lacked the technical depth to run sophisticated multi-channel campaigns.
The result was predictable — high costs per lead, poor lead quality, and lease-up timelines that dragged on far longer than they needed to. Properties were spending hundreds of thousands of dollars on ILS platforms with diminishing returns, while ignoring the digital channels that could drive qualified renters at a fraction of the cost.
Lease Ups was founded to change that. We built an agency that combines deep multifamily expertise with world-class digital marketing capabilities — and a relentless focus on one metric that matters: signed leases.
To help every multifamily community reach full occupancy faster than they thought possible.
We exist to make multifamily marketing more effective, more transparent, and more accountable. Every property we work with should achieve full occupancy faster, at lower cost, with better-quality residents.
To be the most trusted multifamily marketing partner in the United States.
We're building toward a future where every multifamily property — from a 50-unit garden community to a 1,000-unit master-planned development — has access to the same quality of marketing that was previously only available to the largest operators.
Meet the Team Behind Your Results
A small, focused team of multifamily marketing specialists who are deeply invested in your success. When you work with Lease Ups, you work with us — not a rotating cast of junior account managers.
Michael Schott
Digital marketing strategist with 16+ years driving growth for Fortune 500 brands including General Mills, DISH Network, and ADT Security. Born in Cartagena, Colombia. Bilingual in English and Spanish.
Johny Schott
Oversees operations, client success, and campaign execution. Deep expertise in paid media and marketing automation — ensures every campaign launches with precision.
Leo Barros
Data-driven marketing strategist with expertise in multi-channel campaign development, performance analytics, and growth strategy. Leo brings a strategic approach to every client engagement.
Felipe M.
Award-winning creative director with expertise in brand identity, visual storytelling, and campaign conceptualization. Felipe leads creative strategy across all client projects.
Frida A.
Creative content strategist specializing in storytelling, brand voice development, and multi-channel content campaigns. Frida creates compelling narratives that engage audiences and drive conversions.
Sofia M.
Expert in paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. Sofia specializes in maximizing ROI through data-driven campaign optimization and strategic audience targeting.
Carlos
Expert backend developer specializing in scalable architecture, API development, and database optimization. Carlos ensures robust technical foundations for all web projects.
Juan
Creative frontend developer specializing in responsive design, user experience, and modern web technologies. Juan transforms designs into pixel-perfect, high-performance web experiences.
What We Stand For
These aren't just words on a wall. They're the operating principles that guide every decision we make for your property.
Commitment to Excellence
Every campaign, every ad, every strategy — meticulously crafted to the highest standards. We don't cut corners because your occupancy depends on it.
Deep Client Engagement
Your goals become ours. We actively listen, respond promptly, and build meaningful partnerships that go beyond the typical agency-client relationship.
Transparency & Integrity
We maintain clear, honest communication, ensuring you understand every step and decision in our process. No black boxes, no jargon, no surprises.
Strategic Simplicity
We cut through the noise to focus on what actually works. No bloated reports, no overcomplicated plans — just clear strategy, smart execution, and real results.
Why Choose Lease Ups?
Here's what makes us different from every other agency that claims to "do multifamily."
- Exclusive focus on multifamily — we speak your language
- Full-funnel approach from awareness to signed lease
- Transparent reporting with real-time dashboards
- Dedicated account manager for every client
- Proven track record: 12,209+ signed leases generated
- Bilingual capabilities (English + Spanish)
- AI-forward strategies including GEO and AI leasing tools
- Flexible engagement structures — no long-term lock-in
No commitment required. No contracts. Just a conversation.
